Miller Lite is on a mission to find and purchase every single sexist
ad from the past and upcycle them into something purposeful:
fertilizer to create hops and help women-owned breweries.
We're on a mission to find and purchase sexist beer ads from the past and turn them into something good… fertilizer to grow hops, benefiting hundreds of women brewers. So, check the attic, your garage, and your basement, and help us turn bad $#!T into good $#!T. // We're on a mission to find and purchase sexist beer ads from the past and turn them into something good… fertilizer to grow hops, benefiting hundreds of women brewers. So, check the attic, your garage, and your basement, and help us turn bad $#!T into good $#!T. // We're on a mission to find and purchase sexist beer ads from the past and turn them into something good… fertilizer to grow hops, benefiting hundreds of women brewers. So, check the attic, your garage, and your basement, and help us turn bad $#!T into good $#!T. // We're on a mission to find and purchase sexist beer ads from the past and turn them into something good… fertilizer to grow hops, benefiting hundreds of women brewers. So, check the attic, your garage, and your basement, and help us turn bad $#!T into good $#!T. // We're on a mission to find and purchase sexist beer ads from the past and turn them into something good… fertilizer to grow hops, benefiting hundreds of women brewers. So, check the attic, your garage, and your basement, and help us turn bad $#!T into good $#!T.
Our Process
We buy back
the bad $#!T.
Compost it to create
some Good $#!T.
Farmers grow
hops with it.
We donate the hops
to women brewers.
They brew beer with
The Good $#!T.
Help us turn bad $#!t into good $#!t
Enter your information
to send us your sexist beer ads.
Women & beer
There would be no beer without women.
Did you know that women were among the first to brew beer?
Yes, really. The role of women and beer goes back a long way.
From Ancient Mesopotamia to the Middle Ages to Colonial Times to Today.
Unfortunately, instead of getting the recognition they deserved, they were put in bikinis.
Miller Lite wants to do something about that.
Our Partners
