PILSNER INSPIRES MOVEMENT
Germany, 1850-something: Frederick Miller picked up a pilsner and it was love at first sip. So he took that passion to Milwaukee, along with a special batch of yeast and one goal. To brew delicious beers.
MILLER OPENS FOR BUSINESS
1855: He started Miller Brewing Co. in Milwaukee for one reason. Water. Being the genius that he was, Miller recognized that there's no greater place to brew beer than by a great lake.
BREWERY TRANSFORMS THE TOWN
And from that brewery, stemmed an entire city built by generations of hardworking beer lovers.
96 CALORIES 3.2g CARBS 4.2% ABV*
THE ORIGINAL LIGHT BEER IS BORN
1975: 100+ years and many celebrated Miller beers later, our pilsner was created with the same strain of yeast brought over from the homeland—blazing the trail for every other beer with "Light" on the label. That's right. We invented light beer.
*Per 12oz. serving.
HIGHEST QUALITY INGREDIENTS, HIGHER ATTENTION TO DETAIL
From the purity of the water we use to the choice Saaz and Galena Hops, our brewmasters go to great lengths to ensure the quality and consistency of our beer. In fact, they taste it every day, because a beer this light can't hide any imperfections.
MORE MEDALS IN OUR CASE
The proof is in the pilsner. We use authentic ingredients and a 21-day brewing process to bring you a balance of lightness and taste so perfect, we've won more gold medals than any other light beer.
THREE CHEERS FOR 2 GOLDS
Our lagered pilsner beat out more than 30 other entrants to earn The Great American Beer Festival® Gold Medal for American-Style Lager in 2010 and 2014.
LITE 4 THE WIN
In 1996, our lagered pilsner won the first-ever World Beer Cup® Gold for American-Style Light Lager, then followed it up with four more in ’98, ’02, ’06 and ’16.
LESS FILLING FOR MORE MILLER TIME
We brew our pilsner with a purpose—to give you a real, flavorful beer that doesn't fill you up. Because as long as they're flowing, the good times keep rolling. Cheers! #ItsMillerTime
